A Saree is not just a garment; it is a six-yard long story. The story begins in the hands of the weaver who threads together this beautiful piece of art. It is thereon passed on to the market, where it changes hands across multiple traders before it finally finds its place in the wardrobe of a beautiful lady. At Jhomoor, a saree boutique famous for traditional handloom Tant Jamdani saree, they believe in the same philosophy.
The sarees offered at the Jhumoor website are substantially cheaper than other handloom sarees being offered elsewhere. The experience that their website offers for shopping sarees is very smooth, clean, and crisp. The brand sells offline in Siliguri with the name of RG Bastra Bipani and online via its website – Jhumoor. A major attraction is Tant and Jamdani Sarees, which are traditional handloom sarees that have been around for generations.
It is a part of the legacy and culture of all families in Bengal. Today’s metropolitan woman too wears a Tant saree regularly and one is sure to find multiple pieces with beautiful weaves in her wardrobe that she wears occasionally with immense pride and joy.
“Every year we produce some intricate new designs, but most of the designs that do really well in the market are reproduced every year, with slight changes in color and texture,” says a handloom weaver from Shantipur.
The sarees that Jhumoor offers are unique in a lot of ways. First, each of these designs is exclusive and has started getting traction from the larger Indian market (especially online). The price further makes a delectable experience for its customers.
They believe that as “Our concept is simple. We have been sourcing sarees from these weavers for the past 30 years and selling in Siliguri under the brand name of RG Bastra Bipani. We wanted to reach out to Pan-India with a name everyone could connect with. That is how Jhumoor was born, ‘Jhumoor’ is a traditional Assamese dance and that is exactly what the brand is about. It is a celebration of this humble craft that has been a source of both livelihood and joy for generations,” says Mr. Lalit Goyal, the founder, and owner of RG Bastra Bipani (Jhumoor).
Jhumoor is known to serve saree lovers with its authentic handloom sarees. With common natural textures, handlooms, silk sarees, designer sarees, and unadulterated quality as an unmoving base for all marks, you can rest easy about the quality of our products. Likewise, there is a wide scope of styles, combinations, and embroidery work. From runway picks, wedding sarees, design week pieces, and regular ethnic wear, Jhumoor has everything.
To find out more, visit Jhumoor to shop for the best accumulations, and experience saree shopping like never before.
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